Lourensford Wins Top International Design Award

Added: 08.02.2007

Lourensford Wins Top International Design Award
Thursday 8th February

We are proud to announce that the innovative Lourensford Honey Liqueur has won the category trophy for Liqueur Design at the Wine&Spirit Design Awards, competing against hundreds of other international entrants.

The International Wine&Spirit Design Awards 2007 showcased some of the best packaging designs the alcoholic beverage industry has produced.
Entries were of such a high standard that special categories had to be created to accommodate the variety of entrants and recognise the design excellence of the various competitors.
One of the new categories created was the Liqueur Design Award for which Lourensford Honey Liqueur not only walked away with Gold but also received the overall Liqueur Category award.

The selected panel of judges was drawn from across the drinks and design industries, including journalists, design professionals and buyers from the retail and on-trade sector.
They carefully evaluated over 200 entries with their main focus on the design impact, appeal to target market, shelf presence and fulfillment of the given brief. Medals where awarded purely on merit with no pressure to award a set number of Gold, Silver or Bronze medals.

Vanessa Weber, Creative Director of G:2 Design and proud designer of the Lourensford Honey Liqueur pack, said that the aim of the design was to remain true to the Lourensford brand, to keep the sense of exquisite taste and superior quality. The distinctive hexagonal box was specially developed to enhance the glowing gold liqueur within. Subtle gloss varnish on the narrow black box catches the light and reveals the honeycomb pattern.

With an eye for innovation and a taste for the unusual, Lourensford became the first wine estate world-wide to produce its own honey liqueur. It is truly a liqueur that has the ability to compete on the diverse, ever-growing international market.

Gayle Pullen
Marketing Co-odinator